55M+
Household Reach
500M+
Ad Impressions
4.1%
Engagement Rate
Benefits of CTV Advertising
01
Premium Inventory
Access ad placements within top streaming platforms and smart TV apps.
02
High Viewability
Ads play on full screens where viewers are highly attentive.
03
Targeted Reach
Leverage household-level and audience-based targeting for precision.
04
Brand Safety
Your ads appear only in trusted, brand-safe streaming environments.
05
Cross-Device Impact
Reinforce your message across TV, mobile, desktop, and tablets.
06
Non-Skippable Formats
Ensure your brand message is always seen with unskippable ad options.
07
Measurable Performance
Track impressions, completion rates, and audience engagement in real-time.
08
Scalable Campaigns
Expand reach across multiple streaming services and OTT devices.
CTV vs Traditional TV
Understand how Connected TV provides more value compared to traditional TV advertising.
| Feature | CTV | Traditional TV |
|---|---|---|
| Targeting | Audience-based (demographics, interests) | Broad, non-specific |
| Measurement | Real-time analytics & attribution | Estimated reach only |
| Cost Efficiency | Pay for impressions, scalable budgets | High fixed costs |
| Engagement | Interactive & trackable | Passive only |
Premium CTV Publisher Network
Access top-tier streaming platforms and OTT apps where your audience is most engaged
Streaming Platforms
Trusted CTV environments delivering premium on-demand and live content.
80M+ Monthly Viewers
OTT Apps
Popular apps available on smart TVs, streaming sticks, and gaming consoles.
60M+ Active Users
Smart TV Ecosystems
Built-in streaming hubs from leading smart TV manufacturers.
120M+ Connected TVs
Premium Broadcasters
Network-owned apps bringing broadcast and cable content into CTV.
60M+ Households
How CTV Campaigns Work
1. Define Audience
Choose household segments based on data, demographics, or behavior.
2. Launch Campaign
Distribute ads across premium apps and smart TVs at scale.
3. Track & Optimize
Analyze engagement and adjust campaigns in real time.
“CTV advertising helped us achieve a 70% completion rate while lowering cost per view by 35%.”
Streaming service StreamWave used Connected TV campaigns to reach cord-cutters in premium environments, driving higher engagement and delivering cost-efficient brand awareness.
Sarah Williams
Head of Marketing, StreamWave
Proven Results for CTV Campaigns
See how leading brands are leveraging CTV to capture audience attention and drive measurable outcomes.
70%
Ad Completion Rate
35%
Lower Cost Per View
2.8x
Stronger Brand Recall
90%
Campaign Success Rate
CTV Advertising Best Practices
Follow these guidelines to maximize your Connected TV campaign performance
Leverage Audience Targeting
Use first-party and household-level data to reach the right viewers at the right time.
💡 Precision targeting improves ad relevance and ROI by 2x
Prioritize Premium Inventory
Place ads in trusted, brand-safe streaming platforms and apps to build credibility.
💡 Premium CTV inventory drives 75% higher brand recall
Optimize for Non-Skippable Formats
Take advantage of unskippable ad formats to ensure your brand message is seen.
💡 Non-skippable ads see 90%+ completion rates
Align Creative with the Big Screen
Design ads specifically for the TV screen, ensuring clear visuals and bold messaging.
💡 CTV-optimized creatives can boost engagement by 3x
Measure Beyond Impressions
Track completion rates, incremental reach, and brand lift to evaluate true impact.
💡 Advanced metrics reveal up to 40% more actionable insights
Integrate Cross-Device Strategies
Reinforce your message by retargeting viewers across mobile, desktop, and tablets.
💡 Cross-device campaigns drive 2.5x stronger conversions
Frequently Asked Questions
How is CTV different from OTT?
OTT is the broader category of streaming content, while CTV refers to ads delivered specifically on smart TVs and connected devices.
Can small businesses afford CTV?
Yes. With flexible pricing models, even modest budgets can target specific local audiences effectively.
How quickly can I see results?
Results are trackable in real time, allowing optimization within days of launching a campaign.
Ready to Start Your CTV Journey?
Whether you’re a local brand or a global enterprise, CTV helps you maximize impact with data-driven advertising.
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