ABM Content Syndication is the process of distributing targeted content to a curated list of accounts identified as high-potential prospects. By using intent data, ABM Content Syndication ensures that relevant content reaches decision-makers at key accounts, aligning with their needs and timing.

ABM Content Syndication drives demand by engaging prospects with tailored content to guide them through the awareness and consideration stages of the sales funnel. By focusing on accounts with active buying signals, ABM Content Syndication also enhances lead quality, which increases the chances of conversion.

Leveraging intent data within ABM Content Syndication helps ensure that only the most relevant accounts receive your content, reducing waste and maximizing ROI. It also shortens sales cycles by nurturing high-value accounts with relevant information, increasing engagement and conversion rates.

Unlike traditional broad demand generation strategies, ABM Content Syndication includes using intent data to identify target accounts, aligning content to their current needs, and tracking engagement across multiple touchpoints. Consistent follow-up and nurturing based on account activity further enhance the impact of content syndication within an ABM approach.

Leads undergo a rigorous, 3-step proprietary verification process to guarantee data accuracy and quality. First, each lead is checked against client-defined parameters to confirm alignment with ideal and targeted audience. Next, we verify six key data points on every lead, both programmatically and manually, using LinkedIn and other data sources to ensure accuracy. In the final step, each lead is individually reviewed for approval, giving you the confidence that every lead is fully vetted. This entire process is completed within 45 minutes, ensuring timely delivery while maintaining full GDPR compliance as leads are opted-in to receive relevant communications from partners and clients, so you can engage with them seamlessly and confidently.